How Can You Ensure That Your Personal Brand Remains Credible?

How Can You Ensure That Your Personal Brand Remains Credible?

Jun 16, 2022 | Personal Brand

What message are you communicating now with your brand? When people think of you, are they thinking about trust and about honesty? Or do your customers not know what to think when they hear your name? 

When you have a noticeably clear and accurate brand, you will see the difference that is made when you are collaborating with your peers and with others, it will make you an expert. When others see you as an expert, you will very quickly be seen as the go-to choice over time. When you are building a wonderful long-term reputation, it will help you to ensure that you are always going to bring in new customers.

You need to have a noticeably clear plan to maintain your credibility. Here is what you need to do:

Always Do What You Say You Will

You must ensure that you are always doing what you say you will if you want to be seen as honest always. You will not be able to show yourself as a credible leader all the time if you are not walking the walk and talking the talk. 

You need to ensure that you are going to run your business and your personal life in the way that you say you will. That means that you are going to need to ensure that you are always able to be very genuine and honest to ensure that there are no issues with your brand.

“Consistently doing what you say you will do is the foundation of integrity.”
Skip Prichard

Use Your social media

Using social media by marketers has become a way to ensure that you are able to create all kinds of brand awareness as well as to share your brand online. Social media is a wonderful way to allow you to share your image with many leaders who are in your industry. 

Being on social media is not enough though in and of itself. You need to think about the way that you interact with social media to be successful in the long term, with social media. Here are a few tips.

  • Always post consistently to ensure that you have kept your audience engaged.
  • Have a blog post that is professionally researched and that is highly informative.
  • Use guest posters to ensure that you can spice up your content.
  • Work with your followers to always engage and answer their questions.
  • Share your learning experiences with your audience.

Always Speak as Much as Possible

Regardless of your industry, you need to ensure that you can speak in front of people. There are many experts out there that have lost the art of being able to speak to others and they have stopped sharing their knowledge with the world. Regardless of whether you are speaking on a regular basis, or you have just penned your first book, you need to get used to speaking and be ready to go so whenever necessary. 

That means that when you are giving speeches and presentations, you need to ensure that you can practice on a regular basis. You need to start small and talk about things you like. When you do this, you are going to have many low-risk chances to improve the way that you speak and the way that you engage. 

People are going to be looking to you for your opinion on many distinct kinds of topics, you need to be ready to speak at the drop of a hat. Make sure you are honing your skills and getting comfortable with a podcast appearance or two as well.

Pro Tip

People will always buy from the most trusted brands.

Always Work on Your Content Strategy

When it comes to providing excellent content, you should be sharing how to videos, infographics, news content, eBooks, and more. When you are sharing informative content with your audience, you are going to share your voice as one of expertise and ensure that you have people that are coming back to you on a regular basis. You are going to create a strategy for selling your brand. 

You want to think about ways you can create content and think about how to solve small life issues for your audience. When someone shares an issue that they are having, you can take this and turn it into a small piece of content, that also means that you may be able to convince your client to turn this into a video testimonial for you. 

There are many things that you need to think about when you are creating your marketing plan, one of the most important ones though is that you need to be creating content you are enthusiastic about and that is solving problems for your audience.

Action Item

Make sure your brand is interesting and simple.

Leveraging Partnerships

When it comes to one of the best ways to build a brand you want to do so through partnerships. You will go much farther with a partner than you will by yourself, this is simply the truth. Working with other influencers, other affiliates, and others who are going to be able to help you really take your message to the next level is critical for the success of your business as well as for the success of your brand. 

When you work with others that are industry leaders, you will find that you can promote their products and they can promote yours. In addition to that, there are many ways to ensure that you can create something of value through your partnering.

Talk About What You Know

One of the most important things that you can do in your career is to make sure that you are talking about what you know. Leaders are always the best teachers and the best masters. 

Every head was also always once a student and that is especially important for the long-term success of every venture. Take the time that is required to make sure that you can feel comfortable with your success and that of your partnership.

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”
Kofi Annan

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What Is McDonald’s Brand Personality?

What Is McDonald’s Brand Personality?

Jun 16, 2022 | Personal Brand

McDonald’s is one of the most known brands in the world. McDonald’s was founded in California in 1940. The concept started off as a hamburger stand and grew from there, the stand became a franchise in 1955 and quickly became one of the most successful restaurants out there. 

McDonald’s is known for hamburgers, cheeseburgers, and more. The company has many other healthy options as well that have been added. 

McDonald’s is the second largest employer in the world as well behind Walmart. McDonald’s is also considered to be one of the largest valuations in the business.

What Resonates with McDonald’s Customers?

McDonald’s is known as a conventional restaurant. The main reason for that is that they have very predictable products as well as there is a very traditional and expected environment. 

McDonald’s has come to represent a brand that resonates with customers and brings back childhood memories. As a restaurant and a concept, it is one that has always been present for the lives of most customers.

“All I know is that when I needed McDonald’s, McDonald’s was there for me.”
James Franco

What Resonates in Terms of Precision in the Brand?

McDonald’s always has been very precise in terms of providing the best service for many years. The restaurant has a noticeably clear process for its franchise structure and operations. 

The main reason for this is that there is one location where they can buy supplies as well as place that they send all the franchisees to learn the McDonald’s way. By having very exacting standards, McDonalds has worked to ensure that they protect their brand and that they provide precise taste and care every time.

What About the Seriousness of the Brand?

McDonald’s has always been known for their simplicity and consistency. There are many takes on the restaurant concept with McDonald’s. The company offers many different local menus to work and to appeal to their regional areas. 

The company has locations in every country in the world. McDonald’s has many different items and are always introducing new ones. Every person knows the brown bag and the logo.

Pro Tip

McDonald’s can be characterized as pleasing. It communicates likeability and invites use in a fun way.

The logo is one of the most well known in the world. The menu itself has been streamlined to ensure that there are no more than two hundred items that are on it. 

McDonald’s has worked to ensure that there are many ways to make the food much healthier. That includes getting rid of many of the artificial preservatives and finding ways to make things tasty.

What About All of the Different Kinds of Menus?

McDonalds has many distinct categories in different areas. In Asia for example, there are many locations that serve soup. The menu also works extremely hard to make sure that they are abiding by the local standards. 

Some of the most popular options include the McRice in Indonesia and the sale of the Prawn Burder in Japan. In Germany and in western Europe, there are many locations that sell meat pies and beer. There are many local favorites that have been on the menu since the 1990’s.

What International Dominance Does the Brand Have?

There are over 36,000 locations in the world. In addition to that, in the USA there are over 14,000. Japan has the second largest amount of McDonald’s locations. 

There are also many distinct kinds of restaurants out there. There are some that are standalone, and some that offer drive through. There are also many others out there are a combination of these various kinds.

Action Item

Always get your inspiration from the popular brands.

There are McDrive restaurants all over the USA which have no seats and have no counters in them. These are restaurants that are normally in rural areas. 

There are some locations in exceptionally large cities that do not have any drive-in service at all. There are some that have a walk thru set up which has been created in place of the Drive Thru.

What is a McCafé?

McCafé is a new kind of restaurant that is a café style. This was added first in Australia in 1993 and there are many locations that have them inside of the original restaurant now. When McCafé’s have been added into the mix of the more traditional restaurant it is into uncommon for there to be an increase in sales of about 60%.

What is a “Create Your Taste” Restaurant?

This is a new concept that has only been around since about 2015-2016 and in that time, it has focused on creating a new gourmet experience for the customer. This kind of restaurant has been extremely popular in Asia and allows for there to be kiosks that have been installed so that it is possible for the customer to really make their experience their own. There are also Signature recipes that are only made by McDonalds in these locations.

McDonalds has other locations which have been added as well to smaller locations that are not large enough to support traditional full-scale restaurants. A few of these include gas stations as well as truck stops and others. There are locations in the UK that have drive thrus as well that are in gas stations that are called McExpress and these offer opportunities for customers to pull thru and get the food they love.

“I like first class, but I don't like first class people - I prefer the people in coach. I like fine restaurants, but prefer the taste of McDonalds. I like to be perfect, but I don't like perfection - I think it's dangerous. There is nothing after perfection. I know, I am a walking contradiction.”
Alber Elbaz

The Brand Redesigned

In 2006, the brand decided that they were going to change their look and that they were going to update it for more recent times. The buildings were shifted from their more traditional look to a sunnier look. That meant that there were new hues that were used as well as there was less plastic that was a part of the establishment. 

Customers were meant to feel more at home and to ensure that they were able to really be a part of things. That meant that there were flat roofs as well as further details that were added to all their restaurants all over the world. McDonalds as a brand has been one of the most successful in the entire world in terms of constant evolving and being able to keep up with the times.

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How to Build Your Brand Personality at Work

How to Build Your Brand Personality at Work

Jun 15, 2022 | Personal Brand

The idea of the quiet leader is one that appeals to everyone. This is someone who does the work that needs to be done without feeling the need to self-promoter. One thing that is especially important to consider though is that in a company if you do not talk about your accomplishments, no one else will either. 

The main reason for this is that the accomplishments will not count too much if there is no one who knows about them and what you are trying to do. When you hear this, it might be difficult to know what to think. You may have thought that your work would always speak for itself, but this is not the case.

You must be willing at some point to toot your own horn. If you have spent any time in the office, one thing that will become painfully clear very quickly is that you need to make sure that you are aware of the need for your own PR. If you are not willing to highlight the work that you are doing it will be forgotten.

You might have thought that only celebrities required branding of any kind, but this is not the case. You need to be selling yourself as well as your company. Brands are something that will help you to differentiate yourself from other employees and to show your drive as well as your need for expansion.

That is a way for you in which you can show how you should be promoted as well over others and present another way to consider your own value. Personal branding is the way that you are constantly showing your value as well as showing others who you are in your career and in your personal life. Here is how you can ensure that those in your company know your brand and your work ethics.

“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
Ashley Friedlein

Always Take on Relevant Opportunities​

In the day to day, it can get very redundant, and you can get sidelined into a role if you do not take the initiative to ensure that you get time to really look at what you want to do. If you are just learning the basic role and are not excelling, you are going to only be known as the role that you were hired to do. 

Specialization as well as all the accolades that come with it mean that it is important to branch out and learn to do much more than just the role for which you were hired. If you are wanting to take your career in one direction or the other, you need to think about where you will be in a few years and where you want to be. 

That means that you need to take on roles and projects which are going to help you to expand your brand and to reach your goal. That will help you to show your new brand.

Speak at Conferences​

Speaking at a conference may seem like something that can only be done by extroverts, but it is something that can really help your career. Many people may find speaking in public a little nerve wracking, but at the same time it is critical to your success as an employee. You may not be ready to speak at your company’s annual meeting, but you want to be ready at any moment to speak to the needs of the projects.

Pro Tip

The five main types of brand personalities with common traits are excitement, sincerity, ruggedness, competence, and sophistication.

When it comes time to take part in the activities, being a featured speaker can really add to your reputation and ensure that you are going to really increase your credibility with the entire team across the board. When you are seen stepping onto the stage, people are going to see you as an authority. What that means is that you are going to have instant credibility when it comes to learning how to speak internally and externally to your entire team.

Ensure You Always Ask At Least One Question Per Meeting​

When attending a meeting, it may have been your policy to only say something if you had something to say that was unique. Sometimes though you also will see that there are many people who are just working to have airtime. 

One thing that is important to note is that when you are not speaking on a regular basis no one will notice you. You do not want to have any kind of reputation of being the quiet one. Never talk for the sake of talking but find a way to ensure that you can be a part of all the staff meetings and all the conferences that you can be a part of. 

Action Item

Apply your branding across your business.

That means that you are going to want to do what you can to ensure that you are always sharing your name, your company, and your title. This is some of the best branding that you will ever get.

Always Build Your Circle Outside of Your Immediate Team​

Even if you pride yourself on being an industrious worker, you should be aware that it is not enough for people to know you are there. It is critical that you can get others to notice you and to know what your work ethics are, so it is possible to be able to have a clear reputation and spend a little more time with your colleagues at the water cooler.

It is important to make sure you take the time to get to know everyone around you and that means that you should always have lunches with them and get to have coffee as often as possible.

Creating your brand at work is critical to your success and that means you should always be looking for ways to enhance your image and ensure that you are creating a brand that is trustworthy as well as well reviewed. Taking the time to set yourself apart is the secret to the success or the failure of your brand.

“Alone we can do so little; together we can do so much.”
Helen Keller

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How to Make a Personal Branding Video

How to Make a Personal Branding Video

Jun 14, 2022 | Personal Brand

Your brand is the face of your company, and it needs to be professional. The brand is the face of your company, how your customers and how your suppliers are going to see you in the marketplace. You will see that having great branding is critical to your marketing strategy and to the way that your company is perceived. 

In the new and digital world, the face of your business is a part of many of the different components that are out there. If you have a company that is brick and mortar, you have a storefront. However, there is also a website that you need to manage as well.

While there are many businesses out there, one of the most underutilized pieces of them is the branding video. When it comes to the branding video, it is particularly important and video marketing is the way of the future. When it comes to video marketing, this is the thing that is going to make your company stick out and ensure that you can be seen apart from the crowd out there on social media. 

Since you see how important this is now, you may feel a little overwhelmed. However, you are going to learn here how to make a branded video and how to ensure that the content that you are creating will be of value to your audience.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
Richard Branson

What is a Branded Video Anyway?

This is an especially important thing for you to know because there are all kinds of videos out there. You need to know what category your video is going to fall under. The reason for that is that it is going to help you to ensure that you can really know the purpose behind the video.

A key to ensure that you can be successful in your branding attempt is that you need to have a video that is going to highlight your brand. You are not pushing a specific product or service; you are instead ensuring that your company is what you are advertising. You cannot have a poorly edited video and that means that you need to ensure that you are able to share a great statement about who you are and what you do.

A brand video should tell your origin story, it should be something that will resonate with people and make them see your brand. When you are looking for a format, you want to consider and animated video because it will appeal to many different audiences this way.

What is Branding Anyway?

Branding is particularly important to your success. It is so much more than a logo and an idea of what you are doing. Your logo, your business name, your colors, and your slogan are not your brand. 

Your brand is your customer’s perception of you. You need to think of a brand as if it is a person, you will see that the brand is interacting with people daily. You need to think about the way that it adds its own value and the personality that it represents.

Pro Tip

A good branding video contains visual elements that clue viewers into what the video is about and why they should watch it first.

All your interactions, like your customer service, the social media, you are marketing and everything else are what leave people with an impression of your brand. When you are looking at a business, you will see that there are many things you need to think about in terms of the content you put out there.

The goal of all your marketing should be to make certain that people know you and your brand. That means you need to think about how branded videos will come into play.

Why Should You Brand Your Videos?

According to Inc, over 46% of people will make a purchase after they watch a branded video. Those that do not make a purchase will consider it. The reason for this is that when you are creating branded videos, you are creating branded content.

When it comes to studies, many have shown that there is an increase in conversions by about 80% when there is a branded video on a webpage. 

How Do You brand Yourself?

When it comes to the basics, you need to know what kind of brand you are working on the goals of each one is quite different.

Action Item

Create videos the easy way, before investing in large productions.

What is Business Branding?

This is the kind of branding that you encounter when you are dealing with businesses. There are so many brands out there that have created a huge place for themselves in the market by ensuring that they have a very professional image.

What is Personal Branding?

Although you are not aware of it, you have a personal brand. Because of social media, we are building our brands with every post that is added. There are many things that you need to do to differentiate yourself from others. 

To really become well known, you must show how you are different and the way that your brand makes you stand out. Your brand is your public image, which is always something that needs to be considered as you are working towards establishing yourself.

“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.”
Kim Garst

What is Professional Branding?

Professional branding is the same thing as personal in the fact that it represents many of the same ideas. But it is how you are going to show yourself to a potential employer. 

What Can Be Done to Stand Out?

To stand out as a brand, it is important to do the following.

  • 1. Know Your Followers and Audience: If you are seeking to appeal to everyone, you are going to appeal to no one. You need to know who you are trying to get the attention of and how you can frame your brand.
  • 2. Have a Brand that is True to You: Your brand should have a message that communicates who you are and how you communicate.
  • 3. Have A lot of Video Content: You should ensure that you are creating tons of content on a regular basis and that should have tons of video. Video content is the lifeblood of your brand.

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