How to Connect with Your Audience by Moving Closer

How to Connect with Your Audience by Moving Closer

Most presenters start out by gratefully clinging to the lectern’s sides, content to hide behind it for a little additional security in a tense scenario. But you already know that you should not remain in front of the podium. Yet why?

How should you move in relation to the audience as you become more proficient at public speaking and at ease on stage? Is it advisable to saunter deeply into the crowd or not? What about circumstances in which it seems difficult to communicate with the audience at all, whether because of the design of the room or the placement of your listeners?

Zones for Human Interaction

Several important findings from research on non-verbal communications will be helpful in formulating a few principles for the efficient choreography of a speech. The first quotation is taken from Edward T. Hall’s seminal book The Silent Language. He outlined four areas of distance between individuals:

“Tell the audience what you’re going to say, say it; then tell them what you’ve said.”
Dale Carnegie

Sharing public space is low-key for us since the individuals there are simply too far away to be significant for us to be particularly interested in them. The social environment is a little cozier, but we do not really start to pay attention until someone enters our personal space. Of course, when someone is in our personal space, we are completely focused on them.

"Unless you can invade their personal space, you can't really have an impact on people."

The bottom line is that only in private and intimate spaces can important things between individuals occur. Personal space is left when public speakers are not allowed in intimate spaces because doing so violates a very deep principle. Here is how you approach it: Unless you can into someone’s personal space, you cannot really have an impact on them.

You might be thinking by this point that this zone research causes a problem for public speakers. You certainly cannot invade everyone in the audience’s personal space because if you did, you would be running around like a crazy person. Most of the audience might feel excluded.

Emotions are Shared by Your Audience

I will get to the mechanics in a moment, but first, here is some interesting new brain study that clarifies the situation. Researchers from Italy have investigated mirror neurons (See: Mirrors in the Brain: How Our Minds Share Actions, Emotions, and Experience). According to research, a unique type of neuron called a mirror neuron fire in our heads, causing us to feel whatever emotion the person next to us is feeling. It is the reason we can care for others, experience their joy and grief, and be empathic as a species.

Pro Tip

Look at people a bit longer.

In this instance, it means that everyone seated close to the lucky audience member will feel the same rush of attention if the speaker pays particular attention to them. Although the effect weakens with distance, it is still potent and eliminates the need to circle the room to pay attention to most of the audience.

As distance decreases, trust (and connection) rises

The third phenomenon is that we trust people more when they are close to us and less when they are farther away. This third phenomenon can be added to these research findings.

The only efficient approach to get beyond bland and leave an impression on people is to move into the crowd and into the personal space of chosen audience members.

By this point, you should have a clearer idea of why it is so crucial to approach an audience to connect with them and why you should not hold to the erroneous belief that doing so will make other audience members feel excluded. The only way to get beyond bland and leave an impression on people is to move into the crowd and into the personal space of chosen audience members. And changing the world is the only purpose to give a speech, right?

Action Item

Tell listeners what the topic has to do with them.

Okay, but how can you approach the audience more closely?

Okay, but there is still the coordination, you object.

"To make your speaking more impactful and clearer, use your body as a punctuation mark."

I have worked as a speaker and a coach of speakers for more than 20 years, and I have seen about every imaginable room arrangement. Many of these make it incredibly challenging for presenters to enter the crowd. You simply must function as best you can in those circumstances. 

The best might merely be advancing to the stage’s edge. But even that will strengthen the audience’s sense of closeness and trust in you because people are quite perceptive about whether others are moving near or far from them, even in tiny movements.

“Never treat your audience as customers, always as partners.”
James Stewart

Knowing how mirror neuron’s function enables you to see why engaging the audience is beneficial even if you only interact with a small number of people. However, you do not want to spend too much time ensconced in an audience and turn your back on a sizable portion of your audience. The act of turning away from someone delivers a keen sense of disinterest or disengagement.

"Closing the distance and moving closer the audience indicates, 'This is significant.'"

This is particularly true in an area with lots of those round tables where it feels like everyone is turning their back on you. With that set up, you should spend most of your time moving toward the tables you can easily access from the front of the room. Try to visit every corner of the space. 

The audience will be grateful that you tried to connect with them and that you did not spend a lot of time getting lost in the maze of tables. Additionally, you do not want to focus too much attention on a single audience member. The precise timing will depend on the content of your speech and the nature of your interactions, but as a rule, aim for no longer than a minute. 

“To have great poets, there must be great audiences.”
Walt Whitman

If you focus on one person for too long, the rest of the audience will feel excluded. It requires (1) tact and (2) fast decision-making on the spot. Consider the size of the space, how you will move around it, and how hard you can work the audience.

When you want to accentuate a point in your speech or when you want to engage with audience members, the objective should always be to walk toward them—even if it is just a few feet. This is vital, he or she says as they close the distance and go approach the audience. Moving away implies the contrary. 

Use your body as a punctuation mark to enhance the impact and clarity of your speech. The dance should support the message being conveyed. Always.

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Bookending Your Speech: A Master Technique 9

Bookending Your Speech: A Master Technique 9

We’ll explain what it means to bookend your speech in this post, along with some advice on how to use this effective tactic.

Your Speech's Bookend: A Definition

Imagine a set of bookends, which are matched items used to bind a collection of books on a shelf. Practically speaking, bookends hold the books in place and provide support. But they perform a lot more in terms of aesthetics. 

For the books on display, bookends neatly (and frequently aesthetically) create visual symmetry. By doing this, they highlight the row of books and convey the idea that they are unique and deserving of admiration.

Similar support is given to the body of your speech when you “bookend your speech.” You can efficiently (and frequently creatively) create cognitive symmetry for the speech you just gave by beginning and ending with a shared element. You make your words stand out more and convey the idea that your message deserves to be heard.

The exquisite approach of bookending your speech gives the impression that it was written with great care and attention to detail. This increases your credibility since your audience is more likely to think that your entire speech was carefully produced and can be trusted as a result.

“Like bookends, we have learned to support each other when the stuff in the middle pushes us apart.”
Liane Holliday Willey

There are numerous methods you can use to bookend your speech. Pick the one that best complements your speech. Whatever method you choose, be sure that your bookending element is directly tied to your theme. It would be like putting a pair of baseballs at the ends of a collection of classic literature novels to close your speech; it would be practical but not particularly meaningful.

Pro Tip

Bookending With the Use of Visual Presentations.

1. Tell a tale in two parts.

2. Pose a query and provide a response.

3. Employ the same or comparable quotations.

4. Make use of quotes that contrast.

Action Item

Make use of Props to Bookend Your Speech.

5. Make use of opposing ideas.

“The bookends of success are starting and finishing. Decisions help us start; discipline helps us finish.”
John C. Maxwell

6. Make jokes.

7. Employ a prop.

8. Employ a slide.

9. Use another universal component.

“It's the fine balance of caffeine and alcohol that bookends my days.”
Tim Minchin

Whether you are an experienced speaker or a newbie, bookending your speech is a master technique that is simple to use. I recently went to a Toastmasters meeting where a new member gave his debut speech. He “confessed” that he hated umbrellas in the opening of his speech, which was funny. He then declared his desire for legislation to outlaw umbrellas as he concluded his remarks. (The speech was hilarious overall, and this particular joke worked nicely.)

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How to Use Quotes in Your Speech: 8 Benefits and 21 Tips

How to Use Quotes in Your Speech: 8 Benefits and 21 Tips

While not necessary in every speech, using citations in speeches requires speakers to understand why, how, and when to do so.

In this post, we will look at eight advantages of including quotes in speeches before going over twenty-one suggestions for employing quotes to their fullest potential.

The Advantages of Quotation in Speech

“Free speech means the right to shout 'theatre' in a crowded fire.”
Abbie Hoffman

Including quotations in your speech has several advantages, including:

Pro Tip

Ask yourself if the quote is the best tool for the job.

Advice on How to Use Quotations in Speech

Okay, so you now fully understand the advantages of using quotations in your speech. But how do you go about it? You should cite who. When should the quotation be given? Continue reading to get many suggestions for incorporating quotes into presentations successfully.

Conduct research

Quote People You Know in Your Audience

To begin and end, use your own words; use a quote in the center

Action Item

If you’re quoting someone in a speech, make sure the audience knows where the quote ends and your words begin.

Make sure to emphasize the quote in your delivery.

“If you don’t have a plan for your life, somebody else does.”
Michael Hyatt

Make use of reliable sources.

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8 Key Points for Perfect Presentation Practice

8 Key Points for Perfect Presentation Practice

Does practice make perfect when it comes to giving presentations? Simply put, no.

The permanence of practice.

Not just practicing, but practicing perfectly, should be your aim. Whether something is right or bad, the more you do it, the more natural it feels. Therefore, when we rehearse our presentations, we must do it correctly. 

Understanding a subject does not ensure success. What matters is your ability to clearly communicate your point and engage your audience, and excellent preparation can help you do this.

Practice Has Helped Me...

A recent sales presentation about the potential of BRODY Professional Development that I was requested to give serves as a personal illustration of how effective perfect practice is. I gave my presentation to one of my account managers after arranging it. She made a few recommendations, one of which was that I begin with a tale.

Pro Tip

Keep it Simple: Concentrate on your Core Message.

I practiced my presentation with one of our facilitators who attended the meeting after I modified it. She collaborated with me to make the presentation more dynamic and sensitive to the client’s particular demands. We also practiced how she may lead some of the conversation. 

In addition to practicing our timing, we also practiced segues between the two of us to make sure they were seamless. Even our seating arrangements in the room were discussed to maximize audience participation. We practiced it three more times in the car on the way to the customer site in New York.

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
Thomas Edison

The good news is that we achieved results (we closed the transaction) when we came because we were prepared, had anticipated their queries, and the time was perfect.

Practice Will Help You, too.

Presenting on the spot rarely yields the desired outcomes. Here is the strategy that, dare I say it, always produces positive results for me.

I’m going to assume that you have prepared:

Action Item

Ensure to Practice your presentation ahead of time.

Although visualizing is helpful, speaking aloud exercises should still be done. Too often, practice is postponed until just before a presentation, by which time it is already too late. The purpose of practice sessions is to make presenters completely at ease with the material, the slides, and the timing so they can focus on engaging the audience during the actual presentation.

8 Recommendations for Effective Presentations

While visualizing is helpful, speaking aloud is still necessary.

Here are my top eight suggestions for flawless practice:

Is this something I would want to sit through? is an excellent question to ask. What must you do to alter the presentation if the response is “No”?

The executive I mentor, who works for a sizable pharmaceutical company, had a big “town hall” meeting coming up to introduce new company policies. He anticipated that the audience would be tense and possibly hostile. His presentation’s outline was heavily data-driven when we first discussed it. 

He was in no way connecting with the feelings that people were experiencing. He started to practice and “own” the material once we changed the presentation’s structure. 

He claimed that this repetition made him feel at ease during the meeting and completely in the moment, which allowed him to connect with the audience on an emotional and psychological level. He now demands that all his direct reports follow the eight practice standards I advised him to follow.

“If something is important enough, even if the odds are stacked against you, you should still do it.”
Elon Musk

I don’t think practice is enjoyable. But there isn’t a replacement for it.

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How to Dress for Public Speaking

How to Dress for Public Speaking

Sweater or a suit? Dress or pants? Does your appearance affect how well you speak? How, if so? In this post, we look at appropriate and inappropriate attire for public speakers.

Dress to the standards of your audience

Different speaking circumstances call for different dress codes, but as a rule, you are quite safe if you are neat, clean, and dressed in the same way as your audience. Why? The third pillar of persuasion is ethos, which refers to your credibility. You accentuate your resemblance to your audience to develop ethos.

Dressing similarly to them is a useful technique to accomplish this. How can you determine what your audience will wear, then? Analyze your target audience! 

Consider the attire that attendees wore the last time if the location is a recurring conference or setting. Ask the event organizer what the typical dress code is if you are giving a presentation at a location that is unfamiliar to you. Follow the dress code if it is strict!

Pro Tip

Don’t Try to Be Hip if You’re Not.

This does not require you to dress in the same suit or outfit as the rest of your audience. There is a lot of room for interpretation. The key is to avoid either significantly under or significantly over-dressed. But I have heard I should present myself more formally than my audience? 

“It’s important that you appear respectful and professional. They should not notice what you are wearing once you start speaking, though.

According to conventional thinking, you should dress one notch higher than your audience. Why up it a notch?

“You can have anything you want in life if you dress for it.”
Edith Head

None of those are especially compelling justifications for dressing above your target audience. I believe the recommendation to “dress one notch higher” is given to provide you with some insurance if your audience analysis was inaccurate. If the crowd is dressed finer than you anticipated, and you dress one notch higher than your estimated audience dress code, you will still be protected.

Of course, you can arrive overdressed if your estimate is off in the other direction. In either case, I would not worry too much. The most important thing is to appear respectful and professional. They should not notice what you are wearing once you begin speaking, though.

Public Speaking Dress Codes

What would be the opposite of dressing at (or just above) the same level as your audience, if it is a reasonable rule of thumb? The worst thing you can do is dress in a way that draws attention to you—but in the wrong way.

Cyndi Maxey issues the following advice in Speak Up! A Woman’s Guide to Presenting Like a Pro:

Action Item

Make Sure to Always dress as well or slightly better than the audience.

T-shirts featuring slogans are another common no-no, especially if the slogan can offend someone in your audience. Once more, you want people to focus on the words you say rather than the ones on your shirt.

Exception: This can be acceptable if the shirt’s message ties into your presentation. For instance, wearing a “I’m a survivor” t-shirt while speaking to raise money for cancer research may not only be suitable, but also help to establish your credibility. 

As previously advised, make sure you arrive neat and organized. If you do not, it could be taken as disrespect for your viewers.

Prepare for Clothing Mishaps and Failures

Nobody wants to have a wardrobe malfunction. Several measures to prevent these unfavorable occurrences include:

“Decide what you are, what you want to express by the way you dress and the way you live.”
Gianni Versace

Just go with it. If you can, fix it quietly (e.g., an undone button, or an unzipped zipper). You may occasionally be the last one to observe in the space. Simply shrug it off and return to giving your audience value.

When is Going Against the Grain Acceptable?

It may be appropriate for you to disregard all conventional wisdom and draw attention with your wardrobe in some (rare) circumstances. You may consider wearing in (partial) costume that is connected to your theme, as Kristin Arnold advises in Boring to Bravo (the Six Minutes book review). The concept is that a piece of your clothing, or even an item, is used on purpose as a prop.

If you decide to do it, I advise doing it at the beginning of your presentation. You will be dressed “normally” once more by the time you are delivering the impactful messages, allowing the audience to take you seriously.

Additional Speaker Attire Considerations

Beyond how you appear while you are in front of the room, what you are wearing might have an effect. Avoid wearing or accessorizing loudly. If your shirt, jeans, or jewelry constantly draw attention away from your audience, that is not good. 

Comfort is also crucial. Wearing excessively uncomfortable clothing or shoes might have a detrimental impact on your energy level and delivery. This is crucial whether you are giving a lengthy keynote or a multi-day course. There is a gray area between respectable attire and pajamas.

“Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.”
Alexander Wang

Will you have a microphone on you? If so, think about the location of the pin. What movements, gestures, or objects are you planning to use? 

How well do they match your outfit? Remove any potentially distracting objects before you are called upon to speak (e.g., ID badges, cell phones, sunglasses, hats)

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