How to Make a Personal Branding Video

How to Make a Personal Branding Video

Jun 14, 2022 | Personal Brand

Your brand is the face of your company, and it needs to be professional. The brand is the face of your company, how your customers and how your suppliers are going to see you in the marketplace. You will see that having great branding is critical to your marketing strategy and to the way that your company is perceived. 

In the new and digital world, the face of your business is a part of many of the different components that are out there. If you have a company that is brick and mortar, you have a storefront. However, there is also a website that you need to manage as well.

While there are many businesses out there, one of the most underutilized pieces of them is the branding video. When it comes to the branding video, it is particularly important and video marketing is the way of the future. When it comes to video marketing, this is the thing that is going to make your company stick out and ensure that you can be seen apart from the crowd out there on social media. 

Since you see how important this is now, you may feel a little overwhelmed. However, you are going to learn here how to make a branded video and how to ensure that the content that you are creating will be of value to your audience.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
Richard Branson

What is a Branded Video Anyway?

This is an especially important thing for you to know because there are all kinds of videos out there. You need to know what category your video is going to fall under. The reason for that is that it is going to help you to ensure that you can really know the purpose behind the video.

A key to ensure that you can be successful in your branding attempt is that you need to have a video that is going to highlight your brand. You are not pushing a specific product or service; you are instead ensuring that your company is what you are advertising. You cannot have a poorly edited video and that means that you need to ensure that you are able to share a great statement about who you are and what you do.

A brand video should tell your origin story, it should be something that will resonate with people and make them see your brand. When you are looking for a format, you want to consider and animated video because it will appeal to many different audiences this way.

What is Branding Anyway?

Branding is particularly important to your success. It is so much more than a logo and an idea of what you are doing. Your logo, your business name, your colors, and your slogan are not your brand. 

Your brand is your customer’s perception of you. You need to think of a brand as if it is a person, you will see that the brand is interacting with people daily. You need to think about the way that it adds its own value and the personality that it represents.

Pro Tip

A good branding video contains visual elements that clue viewers into what the video is about and why they should watch it first.

All your interactions, like your customer service, the social media, you are marketing and everything else are what leave people with an impression of your brand. When you are looking at a business, you will see that there are many things you need to think about in terms of the content you put out there.

The goal of all your marketing should be to make certain that people know you and your brand. That means you need to think about how branded videos will come into play.

Why Should You Brand Your Videos?

According to Inc, over 46% of people will make a purchase after they watch a branded video. Those that do not make a purchase will consider it. The reason for this is that when you are creating branded videos, you are creating branded content.

When it comes to studies, many have shown that there is an increase in conversions by about 80% when there is a branded video on a webpage. 

How Do You brand Yourself?

When it comes to the basics, you need to know what kind of brand you are working on the goals of each one is quite different.

Action Item

Create videos the easy way, before investing in large productions.

What is Business Branding?

This is the kind of branding that you encounter when you are dealing with businesses. There are so many brands out there that have created a huge place for themselves in the market by ensuring that they have a very professional image.

What is Personal Branding?

Although you are not aware of it, you have a personal brand. Because of social media, we are building our brands with every post that is added. There are many things that you need to do to differentiate yourself from others. 

To really become well known, you must show how you are different and the way that your brand makes you stand out. Your brand is your public image, which is always something that needs to be considered as you are working towards establishing yourself.

“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.”
Kim Garst

What is Professional Branding?

Professional branding is the same thing as personal in the fact that it represents many of the same ideas. But it is how you are going to show yourself to a potential employer. 

What Can Be Done to Stand Out?

To stand out as a brand, it is important to do the following.

  • 1. Know Your Followers and Audience: If you are seeking to appeal to everyone, you are going to appeal to no one. You need to know who you are trying to get the attention of and how you can frame your brand.
  • 2. Have a Brand that is True to You: Your brand should have a message that communicates who you are and how you communicate.
  • 3. Have A lot of Video Content: You should ensure that you are creating tons of content on a regular basis and that should have tons of video. Video content is the lifeblood of your brand.

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Can a Person Be a Brand?

Can a Person Be a Brand?

Jun 13, 2022 | Personal Brand

Anyone can be a brand, and that can happen without any letterhead to back this up. You do not need to be a celebrity either to be a brand or to feel like one. One person can market themselves and that will be key to defining an image.

But a key to this is also living up to the image that you are creating, which means that you need to be on top of your game all the time. That image becomes especially important to both your investors and your clients. When you think about yourself, you also need to make sure that you are a part of the image that you are always wanting to portray.

Can a Person Be a Brand?

If you are not employed yet either, you should know that what you are putting out there is also going to affect your career. The main reason of this is that you need to be aware that your posts and such are what you bring to the table. 

You will see that a potential employer will look at the content that you are sharing on places like social media, that content is often used to judge the potential success you will have in a role as well. 

“People relate to people, and if your brand feels like people, they’ll relate to you, too.”
Laura Busche

When you are defining your brand, you need to be clear about who and what you are. You need to ensure that you can always have your best foot forward. That means that you never want to broadcast any of your personal life or any issues you are going through to the world. Although it may seem impossible at times, you also do not want to look too perfect. 

You need to find a way to show you are relaxed and that you are always following your instincts. Being a go getter is the key to success here.

Pro Tip

Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry.

When you think about it and consider things, every person is a brand. You may work for a large company, and you need to represent them in a way that is going to be favorable. 

In addition to that, it is important to make sure that you have content that reflects what you are doing in your business and in your endeavors on a regular basis. The way that you are presenting yourself tot the world as well as the way that you are working on your current state will be important for the way that people are thinking of you.

Understanding You as The Brand

When it comes to personal branding, it is critical for every profession as well as for your reputation. That means that you can really grab the attention of customers, clients, and employees by really marketing yourself as different. You need a personal brand statement; this gets the attention of anyone you want to do business with and make sure that people know who you are. 

When you have a famous brand statement, you will be able to communicate your expertise as well as also make other people want to learn more about you. When you are connecting with others, they will continue to know what is important about you.

Where Can You Use Your Personal Brand Statement?

You can use your statement as an addition on your social media platforms. You can also add it to your resume as it is a wonderful way to ensure that you are able to show your statement near your name.

If you have an online portfolio, this is also a wonderful place to make sure that you are always going to get the attention of your audience.

How You Can Craft a Great Personal Statement

When you are writing out your own personal statement, you need to ensure that you are working on these steps. 

  • 1. Be brief and direct: This will mean that you are going to want to get the attention of the audience and you are going to say what you need to quickly. When you are making a first impression, you have only a few seconds to make an impression.

    For that reason, you need to make sure that you can get the attention of your audience and do it quickly.
  • 2. Always Update Your Statement: You should have a statement that is always being consolidated and that is going to help you with the process of making your goals. You should revisit your personal statement every three to six months.

    That will make sure that you are always on point.

Pro Tip

Cultivated well, your personal brand will signal to employers whether or not you’ll be the right fit for an open role.
  • 3. Do Not Exaggerate: When it comes to making sure that you have a high-quality brand statement, you need to know that you are going to never be dishonest about your abilities. A large part of this means that you should always be very authentic.
  • 4. Show Your Strengths Always: You have values and abilities that you want to always work on showcasing. When you are genuine about your expertise, you are going to maintain your professionalism in a way that will make you authentic and will lead to others being impressed by your skill.

Protecting your personal brand is critical to ensuring that you can have success in all your endeavors. As much as your reputation is critical to your success, so is your brand. Just like you it should also be always evolving and ensuring that you have shown your experience as well as your areas of growth. 

One of the keys to your success as well as always in the fact that you never are bombastic about your skills. Always remaining approachable as well as open to your audience is a wonderful way to know that you will grow as a person and that your brand will grow.

Action Item

Write what you do well and what you feel passionate about.

Your brand statement is a statement of your truth, you are also a brand in and of yourself. Be prepared to stay on top of your image and your brand and the rest of your customers, clients, and followers will take care of themselves. A brand is something that must be protected and that will always be gold.

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How to Boost Your Personal Brand with Social Media

How to Boost Your Personal Brand with Social Media

May 30, 2022 | Personal Brand

When it comes to creating content and sharing it online, you are creating content that reflects your personality and your professional skills. Even if you are only using social media on an occasional bias, what you are creating is sharing a narrative. 

You need to see that how you are conducting yourself online is as important as you are offline. When it comes to building your brand, you need to have a noticeably clear plan. The content you are creating will also help you to build valuable connections and to find new ways to ensure that the brand you are creating is working for you. 

Branding
  • 1. Update All of Your Social Media Accounts. A big part of success is to ensure that you have a noticeably clear plan for the accounts that you are using. You want to also delete all the ones that you are not using, which means that you want to ensure that all the information out there is going to be complete as well as accurate.

    When you do this, it will help you to grow your traffic as well as to share more information with the networks, this will highlight you and your work. If you have any content as well that is out there that has a questionable tone, you will also see that it can have a negative effect on your brand and your image. You want to take the time and remove it as quickly as possible.
  • 2. Have a Clear Area of Expertise? You need to decide what it is that you are going to do and know that you are focusing on a specific area. You need to think about the kinds of content that have been successful with your audiences in the past and decide how you are going to increase that brand.

    The more unique and engaging the content that you share is, the more you are going to see that your followers are going to think of you as a definitive e brand in that area.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Warren Buffett
Warren Buffett
  • 3. Posting is Easy with the Right Apps. There are so many things that can make posting hard for you. You have forgotten a password, you are dealing with a crazy day job, whatever the issue is, there are many apps out there that can make your life a lot easier.

    A few of them are Sprout, Buffer, and Hootsuite which allow you to connect to all your platforms and from there make and schedule different content. That means that you do not need to worry about having to log into many websites and you will see that there are many solutions that can be set up quickly and easily.

Action Item

Find the right groups. Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries.
  • 4. Share Content on a Regular Basis. When it comes to social media, in the early days it was all about how often you were posting. If you posted a lot, you were going to get a lot of engagement. Now though if you are posting too much you are going to alienate your audience.

    What that means is that you want to post 3-4 times a week for individuals. That means that it is important to have one or two networks that you are focusing on to ensure that you are reaching that sweet spot of 3-4 times a week.

    You also do not want to focus on six or more networks all at the same time. There are going to be some days when you do not post, when you are not that is also fine. You need to know the social media metrics you are working on, look at all the data that is out there and then decide what it is that you want to focus on.

    That also means that you need to look at sites and see what is trending on social media. You want to use the tags and the aggregator sites to see what hashtags trending are.
  • 5. Import All Your Contacts. There are tons of people that you already know on all the social media networks you are using. You may know tons of people as well with which you have not connected. Take the time to import your contacts in Outlook, Gmail, and across all the other networks for any connections you are missing.
  • 6. Keep All Your Social Posts Positive and Engaging to Your Audience. One thing that is especially important, is that you want to have a famous brand. But it also must reflect you. That means that you need to show what you are doing on a regular basis and that you want the impression to be positive. You should think of your online interactions as an online work resume.

    The reason for this is that people need to see your professional outlook and your attitude. A large part of that also means that you will want to also do all that you can to ensure that you have a famous brand. You need to be ready to talk about all your achievements and be ready to share some information about your personal life.

    That means that you should not be afraid to share things about travel and your hobbies.
Branding

If you are concerned about not being able to voice your opinions as clearly as you want. You may want to have a personal and a private account so that you are going to be able to ensure that you have personal pages for friends and family and professional pages for the right people and opportunities as they present themselves. 

Building your brand through social media is something that will be a journey and something that is especially important for you to be successful in your online branding. 

Remember to create content that is meaningful to you and to your audience and you will continually grow your online presence as well as those who want to follow your content and your growth as a professional. Keep it light and fun and you will have an audience come to you!

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Why Do Public Speakers Make More Money Than You?

Why Do Public Speakers Make More Money Than You?

Jul 19, 2021 | Public Speaking

This is a question that I get asked a lot: “Why do speakers earn so much more money than you?” It is a fair question and it deserves a reasonable answer. 

First, let’s look at why earning money has ever been important to humans. In all the cultures of the world, people have always been trying to improve the state of their lives by earning money or augmenting their income.

We hear stories about people who live in extreme poverty who still managed to send their children to school. 

Now, let’s say you are in a similar situation to the poor people of the world. You have goals you’d like to achieve. Wouldn’t it be nice to know that if you worked hard enough, you would eventually get there? That someday you might be able to buy your own home and have your own car?

“A good speech should be like a woman's skirt; long enough to cover the subject and short enough to create interest.”
Winston S. Churchill

Well, if you’re like most people in the world, this is pretty much impossible. You might earn a little bit of money here and there, but compared to what you’d have to give up, giving up is a much better choice. 

This is where the importance of income comes into play for public speakers. These speakers can actually command huge incomes simply by giving a speech.

In fact, some of the most famous stars in the world earn their entire living from speaking, traveling, or creating a company from their speeches. The same is true for authors, athletes, doctors, lawyers, etc. 

This raises a very good question: How did the rich and famous get to where they are without any effort on their part?
The answer is simple: They made themselves rich through hard work and dedication. There are a lot of people in the world who think that public speakers just come to speak, give a speech, and then disappear into the void of oblivion. This could not be further from the truth​.

Action Item

Film every talk so you get the most value out of it. Post the talk online. Share it with your networks.

In order to become a speaker, you first need to learn how to speak. You need to practice your craft and polish your skills until you’re perfect. 

After that, you need to build your portfolio, or your portfolio consists of all the speeches and workshops you’ve ever given. You can also sell your speeches and writings online, and network with other speakers and experts. 

This way, when you give a speech at an event, no one will know who you are or how much you’ve made through your previous speeches and writings.

Pro Tip

Practice is the way to overcome fear.

Once you have built up your portfolio and your business, you can then use the hard-earned money to give speeches and presentations. 

Most speakers make between six and eight thousand dollars per hour, so don’t let this number mislead you. This is simply the tip of the iceberg.

The best public speakers in the world make well over a hundred thousand dollars per hour, which means if you were to ever do an interview on an evening news show, and you were to compare the amount of money these speakers make to the salary of an average college student, you’d find that these speakers would have made much more. 

If you want to get paid for giving a speech, you can certainly do it.

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