Mitch Carson |

Podcasting, or the syndication of audio files online, is becoming an increasingly popular way of marketing online. Podcasting can be an excellent means of direct marketing to a target audience that is interested in your marketing message and so can achieve great results.

Podcasting is Targeted
The first advantage of podcasting is that it is targeted. The people who are listening to your podcasts have chosen to subscribe to them and so are already interested in what you have to offer.

Podcasting Gives You More Time than Radio or Television Advertising
Average radio or television ads are typically only a few seconds each, whereas podcasts allow you to go as long as you choose but most people will listen to a podcast for one to three minutes, allowing you more time to get your marketing message across.

People are Waiting Anxiously for the Next Instalment
Once people have listened to your first podcast and have subscribed to your podcasts, they are waiting anxiously to hear from you again. They enjoy listening to your podcasts. This helps to enhance the impact of your marketing.

Podcasting Allows for Measurable Results
Another advantage of podcasting is that you can get measurable results on how many people listened, for how long and you can also measure conversion rates relatively easily.

Excellent Marketing Results
Podcasting truly provides many excellent marketing results – not only do you have a captive audience that is truly interested in what you have to offer, they are also more likely to take action on your message; and you may even find that you receive greater marketing exposure as people request you to come and speak on your topic or provide you with other marketing opportunities.

Podcasting is a new method of direct marketing that holds many benefits for the business owner today. It is a cheap marketing method that provides excellent results.