Mitch Carson |

Social marketing is one of the newest and currently most exciting methods of marketing your business online. This includes such as aspects as social networking, social bookmarking and a number of other Web 2.0 technologies.

Social Networking
If you thought that websites such as Facebook and MySpace are just for teenagers and young people then think again. These social networking websites can also be a great tool when it comes to promoting your business or products online. Use your profile pages to post your link, create a Facebook page specifically for your business, or use social ads on these websites.

Social Bookmarking
Another powerful Web 2.0 technology that is being used today for social marketing is social bookmarking. Social bookmarking allows you to keep a list of your favourite websites on one (or many) of these social bookmarking websites and then other people will also be able to see what you have marked as your favourites.

Other Social Marketing Technologies
Apart from social networking and social bookmarking there are also a number of other powerful Web 2.0 technologies that can be used for social marketing such as social content sharing (HubPages and Squidoo), video sharing (YouTube), photo sharing (Flickr) and blogging.

The Benefits of Social Marketing
All of these social marketing strategies are very useful both in terms of drawing direct traffic (from the websites themselves) as well as in helping to improve your search engine rankings and so improving natural search engine optimization. These websites get excellent results with the search engines and it is a lot easier to get first page results on Google by sharing your content on these websites than it is on your own.

Social marketing is the latest but also one of the most powerful marketing methods that is becoming incredibly popular for promoting your business and products online. If you are serious about marketing your business effectively then you should definitely look into Web 2.0 as a means of advertising.