Mitch Carson |

Although copywriting can be complex, there are generally three main parts to any sales letter – the subject, body and conclusion. Other elements such as sub-headings may also be added but your subject, body and conclusion will be where you are going to pack most of your information.

Creating Great Headings for Effective Copywriting
One of the most important elements in effective copywriting is the header. This needs to capture people’s attention and make them want to read further. Headings can be based on three main ideas – a benefit, offer or piece of news. Think about what will appeal most to your reader. Before writing your copy think about what your product will do for your customer, what special offer you are giving them or what piece of news can relate to the sale of your product.

The Main Part of Effective Copywriting is the Body
The body of your sales letter is going to contain the main bulk of your sales message and will present the reader with a problem they need to solve, introduce them to your product and tell them how your product will be able to meet that need. It will also contain all the facts relating to your product and why people should buy it, testimonials, and other points relevant to your copy.

The Conclusion
The last part of effective copywriting is to create a powerful and compelling close or conclusion. Repeat your offer and give a strong call to action – telling people exactly what to do and how to do it. This needs to tell people what you want them to do (e.g. buy your product) and how to do it (e.g. visit our website, visit our store) and any other pertinent details such as your website address or physical location.

The three essential elements of effective copywriting are the heading, body and close. The heading needs to attract people’s attention and encourage them to read further; the body spells out your main points and provides evidence and a solution to a problem; while the close should contain a compelling call to action.