Mitch Carson |

Search engine optimization has long been a buzz word for internet marketers but today a powerful way has been established to help get you excellent results on the search engines, and not only one but multiple listings.

The Power of Social Marketing for Search Engine Optimization
Social marketing pages are increasingly gaining the top positions on search engines such as Google. They also allow you to not only get one listing on the top of Google but multiple listings using different social media websites. These multiple listings in themselves, if on the same page, also help to drastically increase the amount of traffic to your website – even if they are not on the first page. Today if you are serious about search engine optimization then you need to make use of social marketing.

How Social Marketing Gets You Multiple Search Engine Listings
How do you get multiple listings on the first page of Google? Create a social content sharing page on a website such as Squidoo or Hub Pages, bookmark it using as many social bookmarking services as possible (Digg, Delicious, Stumbleupon, etc) and while you’re at it upload a video to YouTube advertising this page. Make sure that your social content page is properly search engine optimized and get it to the top of Google and you may also find that the page your web page is listed on the social bookmarking websites and your YouTube video also are on the first page and so you get multiple listings attracting people to your website.

Optimizing your Social Marketing Web Pages for the Search Engines
So how do you go about using search engine optimization on your social marketing web pages? The first step is to ensure that all content you write is correctly keyword optimized – include your chosen keywords in the title, in module headings, and throughout the page. You also want to get as many links to these pages as possible and so you want to use social bookmarking, article marketing, and any other link building techniques to get traffic to these web pages. Cross linking social content sharing web pages also works well and remember that the more articles you share on these websites, the better.

Social marketing is a powerful tool when it comes to search engine optimization and can get you multiple listings on the first page of Google. Use this to improve the search engine optimization of your website as well by proper link building.

If you’ve bought anything online then you have probably come across those one time offers – “you will not see this page again…”. Does this kind of copywriting work? Should you be using one time offers?

The Psychology Behind One Time Offers in Copywriting
Why do people use the “one time offer” in copywriting? Well, the reason is really simple – creating a sense of urgency helps to increase sales. This can be done by having time-limited offers, number limited offers or, in this case, one time offers. People feel the sense of urgency that if they pass on this offer they will not receive it again and so are more likely to take advantage of it.

Should You Use a One Time Offer?
Offers definitely work in copywriting, but should you use the one time offer? One time offers generally work in certain situations – for example, just after someone has ordered another product from you, offer them a special one time offer; if a subscriber is unsubscribing then offer them a one time offer to try and keep them involved; or if they have just signed up to your newsletter then offer them a one time offer as a thank you. Make sure you have a genuine reason for your one time offer.

Creating Your One Time Offer in Copywriting
Once you have decided to have a one time offer the next step is creating it. Think about what you are going to offer – what product, at what price, and any other items you may want to add to this offer. Then ensure that you have some really compelling copy to convince people they need to take advantage of your offer now. It is also important that it is clear they will not get the same offer again (and make sure they don’t!)

One time offers can help to create a sense of urgency and therefore make more sales and bring in more money. They are generally best used when a person has just bought another product or when they are subscribing or unsubscribing from your newsletter. Be sure to phrase your one time offer in compelling copywriting to add to the sense of urgency and increase the number of people who take advantage of this offer.

Email marketing is a powerful way to promote your business and this can either be done by creating your own email list and sending out regular emails to potential or current customers, or by using other people’s lists and submitting articles to them.

Why You Want to Submit Articles to Ezines for Better Business Branding
Ezines are email newsletters that go out to subscriber lists with good quality content and these subscribers have usually already built a relationship with the list owner and trust them to only provide the best. By submitting your articles to these ezines you are benefiting from the relationship that the list owner has already created with their list as a form of endorsement and so will find it easier to build trust with this market and so sell your products through these ezines.

Submitting Articles Allows You to Benefit from Many Different Lists
Building your own email subscriber list can be time consuming but if you submit articles to different ezines you can quickly and easily benefit from a number of different lists that might be even larger than you will reach this year. This greatly expands your potential customer base.

What to Consider When Submitting Articles to Ezines
Before submitting articles to ezines find out which ezines accept article submission from other writers and which of these are targeting a similar market to what you want to reach. Once you have a list of potential ezines then write a number of different articles that are suited to these ezines (you don’t want to submit the same article to different ezines) and then approach them with the article asking whether they would be prepared to publish it for you with a link to your website or blog at the bottom of the article. Always ensure that you are providing quality information that people will find interesting and that meets the needs of the readers of that particular ezine.

Submitting articles to ezines can be a great way to brand your business as it enables you to benefit from the relationships that other list owners have built with their readership. Always ensure that you target the right ezines and that you provide them with quality information that their readers will enjoy.

Although copywriting can be complex, there are generally three main parts to any sales letter – the subject, body and conclusion. Other elements such as sub-headings may also be added but your subject, body and conclusion will be where you are going to pack most of your information.

Creating Great Headings for Effective Copywriting
One of the most important elements in effective copywriting is the header. This needs to capture people’s attention and make them want to read further. Headings can be based on three main ideas – a benefit, offer or piece of news. Think about what will appeal most to your reader. Before writing your copy think about what your product will do for your customer, what special offer you are giving them or what piece of news can relate to the sale of your product.

The Main Part of Effective Copywriting is the Body
The body of your sales letter is going to contain the main bulk of your sales message and will present the reader with a problem they need to solve, introduce them to your product and tell them how your product will be able to meet that need. It will also contain all the facts relating to your product and why people should buy it, testimonials, and other points relevant to your copy.

The Conclusion
The last part of effective copywriting is to create a powerful and compelling close or conclusion. Repeat your offer and give a strong call to action – telling people exactly what to do and how to do it. This needs to tell people what you want them to do (e.g. buy your product) and how to do it (e.g. visit our website, visit our store) and any other pertinent details such as your website address or physical location.

The three essential elements of effective copywriting are the heading, body and close. The heading needs to attract people’s attention and encourage them to read further; the body spells out your main points and provides evidence and a solution to a problem; while the close should contain a compelling call to action.