Mitch Carson |

Your mission statement for your business should be a brief statement that represents what your business values and how it intends to fulfil its obligations to these values. Creating a mission statement can be an important part of your business plan and help to direct the rest of your plans.

A Business Mission Statement Should Represent Your Values
The first thing to consider when creating a business mission statement is to think about what you feel is important to your business. Do you value exceptional customer service, service to the community, or expert research into topics affecting the world? Make a list of those things that you feel are important in your business and why.

A Business Mission Statement Should Give Some Indication on How You Intend to Live Out Your Values
Values should affect our behaviour and so your business values should affect the way you do your business. Your business mission statement needs to reflect this. Once you have written down the things you value think about one or two main ways in which these values will influence the way you do business.

A Mission Statement is Concise
After writing down these values and how you plan to live them out you may have a couple of pages of writing but a mission statement needs to be a concise phrase. Take your values and their implications and think of a few short words that sum the whole thing up. This phrase needs to be able to be memorized so that it can stick in your mind and in the minds of your staff so that it truly becomes a way of life for those involved in your business.

Business mission statements are an important part of your business plan and need to reflect your values and how you plan on living these out within your company. Keep it short so that it can not only be memorized but imprinted in the whole way you carry out your daily activities.