Mitch Carson |

Search engine optimization has long been a buzz word for internet marketers but today a powerful way has been established to help get you excellent results on the search engines, and not only one but multiple listings.

The Power of Social Marketing for Search Engine Optimization
Social marketing pages are increasingly gaining the top positions on search engines such as Google. They also allow you to not only get one listing on the top of Google but multiple listings using different social media websites. These multiple listings in themselves, if on the same page, also help to drastically increase the amount of traffic to your website – even if they are not on the first page. Today if you are serious about search engine optimization then you need to make use of social marketing.

How Social Marketing Gets You Multiple Search Engine Listings
How do you get multiple listings on the first page of Google? Create a social content sharing page on a website such as Squidoo or Hub Pages, bookmark it using as many social bookmarking services as possible (Digg, Delicious, Stumbleupon, etc) and while you’re at it upload a video to YouTube advertising this page. Make sure that your social content page is properly search engine optimized and get it to the top of Google and you may also find that the page your web page is listed on the social bookmarking websites and your YouTube video also are on the first page and so you get multiple listings attracting people to your website.

Optimizing your Social Marketing Web Pages for the Search Engines
So how do you go about using search engine optimization on your social marketing web pages? The first step is to ensure that all content you write is correctly keyword optimized – include your chosen keywords in the title, in module headings, and throughout the page. You also want to get as many links to these pages as possible and so you want to use social bookmarking, article marketing, and any other link building techniques to get traffic to these web pages. Cross linking social content sharing web pages also works well and remember that the more articles you share on these websites, the better.

Social marketing is a powerful tool when it comes to search engine optimization and can get you multiple listings on the first page of Google. Use this to improve the search engine optimization of your website as well by proper link building.

Podcasting, or the syndication of audio files online, is becoming an increasingly popular way of marketing online. Podcasting can be an excellent means of direct marketing to a target audience that is interested in your marketing message and so can achieve great results.

Podcasting is Targeted
The first advantage of podcasting is that it is targeted. The people who are listening to your podcasts have chosen to subscribe to them and so are already interested in what you have to offer.

Podcasting Gives You More Time than Radio or Television Advertising
Average radio or television ads are typically only a few seconds each, whereas podcasts allow you to go as long as you choose but most people will listen to a podcast for one to three minutes, allowing you more time to get your marketing message across.

People are Waiting Anxiously for the Next Instalment
Once people have listened to your first podcast and have subscribed to your podcasts, they are waiting anxiously to hear from you again. They enjoy listening to your podcasts. This helps to enhance the impact of your marketing.

Podcasting Allows for Measurable Results
Another advantage of podcasting is that you can get measurable results on how many people listened, for how long and you can also measure conversion rates relatively easily.

Excellent Marketing Results
Podcasting truly provides many excellent marketing results – not only do you have a captive audience that is truly interested in what you have to offer, they are also more likely to take action on your message; and you may even find that you receive greater marketing exposure as people request you to come and speak on your topic or provide you with other marketing opportunities.

Podcasting is a new method of direct marketing that holds many benefits for the business owner today. It is a cheap marketing method that provides excellent results.

If you’ve bought anything online then you have probably come across those one time offers – “you will not see this page again…”. Does this kind of copywriting work? Should you be using one time offers?

The Psychology Behind One Time Offers in Copywriting
Why do people use the “one time offer” in copywriting? Well, the reason is really simple – creating a sense of urgency helps to increase sales. This can be done by having time-limited offers, number limited offers or, in this case, one time offers. People feel the sense of urgency that if they pass on this offer they will not receive it again and so are more likely to take advantage of it.

Should You Use a One Time Offer?
Offers definitely work in copywriting, but should you use the one time offer? One time offers generally work in certain situations – for example, just after someone has ordered another product from you, offer them a special one time offer; if a subscriber is unsubscribing then offer them a one time offer to try and keep them involved; or if they have just signed up to your newsletter then offer them a one time offer as a thank you. Make sure you have a genuine reason for your one time offer.

Creating Your One Time Offer in Copywriting
Once you have decided to have a one time offer the next step is creating it. Think about what you are going to offer – what product, at what price, and any other items you may want to add to this offer. Then ensure that you have some really compelling copy to convince people they need to take advantage of your offer now. It is also important that it is clear they will not get the same offer again (and make sure they don’t!)

One time offers can help to create a sense of urgency and therefore make more sales and bring in more money. They are generally best used when a person has just bought another product or when they are subscribing or unsubscribing from your newsletter. Be sure to phrase your one time offer in compelling copywriting to add to the sense of urgency and increase the number of people who take advantage of this offer.

Your mission statement for your business should be a brief statement that represents what your business values and how it intends to fulfil its obligations to these values. Creating a mission statement can be an important part of your business plan and help to direct the rest of your plans.

A Business Mission Statement Should Represent Your Values
The first thing to consider when creating a business mission statement is to think about what you feel is important to your business. Do you value exceptional customer service, service to the community, or expert research into topics affecting the world? Make a list of those things that you feel are important in your business and why.

A Business Mission Statement Should Give Some Indication on How You Intend to Live Out Your Values
Values should affect our behaviour and so your business values should affect the way you do your business. Your business mission statement needs to reflect this. Once you have written down the things you value think about one or two main ways in which these values will influence the way you do business.

A Mission Statement is Concise
After writing down these values and how you plan to live them out you may have a couple of pages of writing but a mission statement needs to be a concise phrase. Take your values and their implications and think of a few short words that sum the whole thing up. This phrase needs to be able to be memorized so that it can stick in your mind and in the minds of your staff so that it truly becomes a way of life for those involved in your business.

Business mission statements are an important part of your business plan and need to reflect your values and how you plan on living these out within your company. Keep it short so that it can not only be memorized but imprinted in the whole way you carry out your daily activities.